At Streaming Media NYC, Tim Siglin interviews Evan Bregman of Tastemade and the Independent Streaming Alliance (ISA) about the fast growth of Tastemade's streaming service and the ISA's aims to overcome hurdles in the streaming industry through collaboration and standardizing measurement in a fragmented ecosystem.
03 Jun 2024
Streaming Media's Tim Siglin interviews Paramount Advertising COO Steve Ellis at Streaming Media NYC 2024. Ellis discusses the growth of ad-supported streaming and Paramount's role as a pioneer in this space, and he highlights the importance of full-episode programming in reaching and engaging audiences effectively. He and Siglin also talk about the new Nielsen gauge measurement that shows the total reach of audiences across all premium publishers and YouTube, and he emphasizes the need for effective ads that align with the objectives of awareness, consideration, and last-click attribution.
30 May 2024
Streaming Media's Tim Siglin interviews Bedrock Streaming CEO Jonas Engwall at Streaming Media NYC 2024. Bedrock is a leading streaming tech company in Europe, and Engwall discusses their new M6+ platform, which features short-form content in a vertical form, podcasts, and advanced AI search. Engwall also talks about how Bedrock aims to help stakeholders pivot into the streaming world, offering a platform that can be tailored to different countries and partners' needs.
28 May 2024
JVC's Alicia Reed discusses key features of JVC's KY-PZ510 and KY-PZ540 PTZ cams--including extra-narrow zoom, super-wide angle, and smart auto-tracking--as well as JVC's new 12-channel vMix Studio Switcher with NDI, SRT, and SDI support in this interview with Streaming Media's Marc Franklin from the JVC booth at NAB 2024.
14 May 2024
By the time students finish their sophomore year of high school, they should know how much they have yet to learn about financial literacy and maybe even have a good idea of what they want to do in life. This is where streaming media comes in: Online video and books can provide for rich, specialized independent study to any community with motivated students.
31 May 2024
The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.
04 Apr 2024
Today, we are seeing a similar conglomeration of features and abilities in today's production hardware, enabling one person to "do it all!" This begs the question: Should you do it all?
26 Jan 2024
There can be little doubt that live sports streaming has a lucrative and dazzling future. But first, it needs to get past the Tone Test stage.
26 Jan 2024